Inside a peaceful, restful sleep, the girl was immersed in a surreal world mixed with colorful and fantastical dreams. In every dream, she realizes that these places represents her used-to-be worriness, but now are no longer thanks to Diana Super Night.
The MV will take the viewer through 03 aesthetic sets, each set will be set up with abstract elements, combined with typos to represent the functions of the product.
Music composed by: Rhymastic
Memorable process
Then, we wanted to make it wide-spread in a more exciting way beside spending huge media budget, which led to a creative media strategy.
We produced >15 contextual programmatic ads that appeared in the exact moment when users are watching things on Youtube, based on their search.
OOH & Digital footprint
Project: Diana Super Night - 2020
Copywriter: Vecon (Tuong-Vy Le)
Art director: Mikeo Nguyen
Account: Quynh Pham
